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Aspire Global has announced that they've reached a deal to purchase GMS Entertainment Limited for a whopping €13.1 million. With the seal of this deal, which is expected to be completed later this year, it sees the group taking control of GMS subsidiary Pariplay.

Pariplay has licenses in Curacao, Gibraltar, Malta, Romania, and the UK.

Aspire CEO Tsachi Maimon had this to say, "We are very excited about the acquisition of Pariplay which is in line with our M&A strategy focusing on B2B-growth and external game sales. The integration of Pariplay grants us control of yet another crucial part of the igaming value chain - cutting costs, broadening the game portfolio and providing a channel to sell propriety games outside Aspire Global network."

And Pariplay CEO Gili Lisani said, "Pariplay has come a long way since the founding in 2011 and I am very proud of the whole team for their intense efforts and strong commitment over the years. I feel confident about sending the company off for the next phase of the growth-journey and I believe that the match with Aspire Global is great, allowing both operations to reach whole new levels."