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Moderator Dee  
#1 Posted : Tuesday, November 30, 2021 2:53:58 PM(UTC)
Dee6977

Joined: 4/2/2016(UTC)
Posts: 2,364
Betsson Group won two awards at the El Ojo Iberoamerica Festival – held in Argentina on the 24th of November, it is the most important marketing and creativity award ceremony with a Latin perspective in the world

Betsson Group

"The winning campaign was created for the launch of BetssonFC, Betsson’s fantasy game in Brazil. The goal of the award-winning campaign was to generate buzz and boost engagement in Betsson and Íbis Sport Club (known as “The Worst Team in the World”) in social media."

Betsson won Gold in the Effectiveness category and Silver in the PR category.

Quote:
“Designed for the launch of our fantasy game in Brazil, the campaign was perfectly in line with Betsson’s culture of supporting sports around the world,” explains Andre Gelfi, Betsson’s managing partner in Brazil. “Ibis was not randomly chosen. The team has built all its popularity with good humor, in a light and relaxed way, and is very well regarded by the whole soccer community. We are happy that this partnership has yielded such a special recognition”, he adds.


The Festival's 24th edition received a huge amount of entries, to be precise 2,317 entries for these awards. El Ojo Iberoamerica goes far back as 1998, the festival is one of the most recognised in the world.

(Source: Betsson Group)

Edited by user Tuesday, November 30, 2021 2:54:40 PM(UTC)  | Reason: Not specified

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